BG CONCEPTS | SEO | Web Design | Content Writing | Digital Strategy

What businesses need to know about building a website

Search Engine Optimisation

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SEO

Many small businesses chose a web designer through word of mouth or because a successful company uses a well-known web design agency. Whilst these are good reasons to choose a web designer it may not necessarily address your specific website needs. Some business owners need website coaching in the initial stages.

It is clear that a web site needs to be easy to use and navigate, have clean graphics and contain important pages. However, many people are unaware that no matter how well the site functions it is useless if no one can find it.

Unfortunately, this is the norm not the exception! Business owners choose a business name and somehow think their web site will get them noticed. Telling people to visit your website is clearly inefficient you need a 24/7 presence.

Many first-time website owners don’t realise the public doesn’t look up a business name they look up what they need to find. If a person needs plumbing done, they type plumbing and the suburb. This sounds obvious but it really isn’t.

Fortunately, there is a way to get your business noticed and it is an essential part of web design. It is called Search Engine Optimisation (SEO) making it easy for search engines, such as Google, Bing etc to find your website. SEO is part of a digital marketing strategy helping the website owner get noticed.

Search engines own the words we use in the real world. If you want to rank you must make your web content and website design more relevant to your customer’s needs compared to other websites. This strategy gives you a better chance to appear at the top of a Google search.

You can also pay to use words –when you see ‘Ad’ in front of a listing on a Google search ranked high, the business has paid for the use of the words. So that is why for example, a ‘solicitor’ may be listed first on the page because they paid for combinations of the word ‘solicitor’.

You also need to remember only businesses that understand SEO rank. Think about it, you can only find information if that information is search engine optimised! Remember people don’t look up your name they look up what they want -you have to think about what that might be.

Your digital strategy is as much about good backend website design as it is the user interface. So, don’t just ask the web design agency to create an aesthetically beautiful site ensure your web design maximises SEO!

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