9 Parts to digital marketing Digital Branding While digital marketing is all about finding new customers and generating sales, digital branding primarily focuses on providing value through inspiring loyalty and brand recognition. Tattoos were the first human brands signaling messages to others and that messaging is just as powerful today. Let’s look at the parts …
Your website needs to clearly communicate what you do and who you do it for. In marketing that is called the target market and where your resources will be spent. Your resources are physical, technical, financial and human. Given all businesses have limited resources you can never take your eyes off that target costing you …
Marketing is about giving consumers what they want not what you think they want. So when you build a website every touch point should be about ease of use. Every page or tab should have a purpose and maximise product/service opportunity. The purpose of building a site to attract consumers but the site has its …
