Social media has become an integral part of our lives. It’s how we communicate, share information, and connect with others. But there are also risks associated with using social media. Learn about the dangers of social media use and find tips on how to stay safe online. Create an Online Presence If you own a …
Landing pages are an effective way to direct visitors to specific sections of your site. They’re also useful for directing people to different parts of your site based on where they come from. For example, if someone comes to your site via Google search, you might want to send them to a section that explains …
5 Ways to Increase Traffic Using SEO SEO stands for Search Engine Optimization, which is the process of improving the visibility of websites in search engines like Google. It’s important because most people use search engines when looking for information online, so having a website that ranks high on these searches will bring in new …
When you engage a web designer The first thing you read on web designers’ sites is their use of technology and the solutions they offer. However, they often don’t state that each and every ‘solution’ has an individual price. Many don’t list what constitutes a poor site and many don’t inform you that your future …
9 Parts to digital marketing Digital Branding While digital marketing is all about finding new customers and generating sales, digital branding primarily focuses on providing value through inspiring loyalty and brand recognition. Tattoos were the first human brands signaling messages to others and that messaging is just as powerful today. Let’s look at the parts …
Your website needs to clearly communicate what you do and who you do it for. In marketing that is called the target market and where your resources will be spent. Your resources are physical, technical, financial and human. Given all businesses have limited resources you can never take your eyes off that target costing you …
Marketing is about giving consumers what they want not what you think they want. So when you build a website every touch point should be about ease of use. Every page or tab should have a purpose and maximise product/service opportunity. The purpose of building a site to attract consumers but the site has its …
